Navigator enables you to:
- Identify High Potential Jurisdictions: With Funding Insights, Navigator provides a picture of where money is flowing and how it’s being allocated within your target jurisdictions. Navigator also shows you the spending trends through Market Insights and helps you anticipate future needs (for example, when a contract is set to expire). Marketers can use this information to build targeted campaigns and position themselves ahead of contract renewals.
- Balance Territories: With Navigator, you can set up territory-based alerts to ensure you receive real-time notifications about current and future procurement opportunities. Instead of navigating through multiple state procurement platforms to find what you need, Navigator consolidates all the data into one platform for your convenience. Our tool also helps you determine jurisdictional peaks and valleys.
Mike and Joe provided a walkthrough of Navigator’s interface, demonstrating how to drill down to specific jurisdictions to understand your competitive landscape, spending trends, state budget reports and relevant topics resonating with your audience. Think of Navigator as your easy button for building effective and successful sales territories.
For more details about what Mike and Joe discussed, or to see the tool in action, you can view the full webinar here.
If you’d like to get in touch with a member of our team to learn how Navigator can help you refine your public-sector market approach, connect with our team.
