Dustin Haisler, President of e.Republic and Government Technology, led a virtual event, “A Sales Executive’s Playbook for Using Industry Navigator to Drive SLED Success,” to showcase the capabilities of Navigator and prove how it can be effectively utilized within sales teams to strategically plan and stay ahead in the IT procurement process.
Key features designed to help sales teams stay proactive include:
- State IT Vendor Payments: A new feature in Navigator, State IT Vendor Payments offer insights into the competitive landscape within 22 states, enabling sales teams to better understand which vendors are winning deals, the specifics of those contracts and how to best position their solutions in the market.
- Public Sector Index: This feature maps thousands of government and education agencies by level, function, estimated IT budget and more. Sales teams are empowered to build stronger prospect lists and enrich their CRM systems with the latest data.
- Intent Insights: The intent data feature in Navigator allows sales teams to understand what their government and education customers are reading across our gov tech platforms to craft more targeted and strategic outreach.
Here are a few daily applications of Navigator for sales leaders:
- Market Insights: This feature provides visual analytics that can help sales leaders identify market trends and target areas, enabling them to adjust their strategies accordingly.
- Customizable Search: Navigator’s robust search capabilities allow for users to filter by technology category, funding type and jurisdiction. The data from this search can be exported, making it easy to integrate into presentations.
- Market Briefings: Held biannually, these briefings are crucial for keeping your sales team abreast of the latest procurement data and market trends. They not only help your sales team keep pace with changes and developments in the industry but are also a valuable training resource.
To gain more strategic insights from Dustin’s presentation, watch the webinar here. If you’re ready to talk to a member of our team and see the tool live, connect with us here.
