- Target and Segment Your Jurisdictions: Map and segment thousands of government and education agencies by level, estimated IT budget, function and more. You’ll also gain access to over 45,000 public-sector decision-makers to enable you to identify key stakeholders and develop actionable messaging that resonates with their needs.
- Craft an Effective Account-Based Marketing (ABM) Strategy: Pinpoint key stakeholders within high-potential accounts and develop messaging that aligns with their priorities and goals.
- Develop Data-Backed Campaigns: Navigator looks into the specific IT stories and topics your target audience engages with. This data equips you to create campaigns that match their needs and interests, driving higher engagement and lead generation.
As we head into 2025, the two stressed the importance of:
- Getting Ahead of the Curve: Historical data often indicates future behavior. Utilizing this data helps ensure your messaging stays relevant with market shifts and changes.
- Understanding Jurisdictional Priorities: Q4 priorities can help you predict 2025 needs, enabling you to develop campaigns that address them.
Looking for deeper insights? Watch the on-demand recording to learn how to use Navigator to strengthen your marketing strategy in 2025!
